Editorial CMS

UX Design | Spring 2016 | Tamedia

Tamedia CMS offers a flexible and efficient environment for structure and strategy changes.

How we get started

The CMS at Tamedia was almost 15 years old and a number of new features have been attached over the years. Those meet the business requirements, but caused quite some significant usability problems. There were many pre-existing CMS, both commercial and open source, it was difficult to find one, which meets the exact business and user needs of Tamedia’s editorial contents. For that reason we decided to build our own one.

Understand
To understand journalists’ work better, we have carried out Contextual Inquiry. Through that we could define the workflow and existing problems and ideas to solve them.
Tamedia CMS
Ideate
Problems
Solutions

1. Workflow has not been reflected to the tool

1.1 Tamedia shares articles between 7 newspapers but it needs to be customised for every single newspaper for their own character. This process was a big workaround with copy and paste and journalists sometimes even lost the original article.

For the flexibility of publishing articles for various newspapers, every article has an instance and can be edited for its own character and be republished.

1.2 Breaking news and live tickers are one of the most important aspects of the business. However, this hasn’t been applied to the design. There were too many redundant steps, those hindering immediate actions.

To improve the workflow and efficiency, various types of presets were implemented.

2. The system doesn’t meet Business Needs anymore

Users tend to read articles on mobile these days but the CMS is optimized for desktop articles.
Mobile previews in every newspaper styling has been added, so that journalists can see how their articles look like in mobile.

3. Inadequate writing environment

Added numerouble features overfilled the system disrupted writing. So journalists tend to write their articles in word doc and copy paste them.
Distraction free mode with autosave, so that they can focus on writing without worrying losing their articles

4. No orientation

Parts of the system open new tabs, which hinder the visibility of system status. It was hard to know where they were before
Every step, which users took will be shown in the UI.
Prototype
Visual Design