UX Lead
bonbon
UX Design with Ginetta | Frontend development | Summer 2017 | siroop
bonbon is a Tinder like game with curated actual trends to inspire users.
About the project
siroop is an online market platform with more than 1 mio. products. To make the best use of a wide range of the products, siroop provides an alternative channel bonbon.
These curated collections lead higher conversion-rate than the shop itself, but the community has not grown as fast as we wanted.
Understand
Why isn’t the community growing as fast as we want?
Assumptions
- It didn’t match the expectation.
According to the review on the App Store, many people expected that this app offers a similar experience like the existing shop.
How might we match their expectation to satisfy users? - The benefit of the app was too little.
There were not many reasons why our users should come back to this app. Once they got the right recommendation, they reached their goal and the app was no more needed.
How might we attract bonbon users to make them come back?
Who is our target group?
To answer that question we honed existing siroop Personas Alessia and Justin especially for bonbon.
Ideate
Prioritization
Hook Model
To create the model we focused on the how might we questions above.
How might we match their expectation to satisfy users?
How might we attract bonbon users to make them come back?
